A recent shoot I really enjoyed was commissioned by Zib Nyatito, an entrepreneur launching the *Frank Godley UK fashion brand with a very stylish cap! The shoot took place in a trendy apartment close to Brick Lane with three models, hairdresser, makeup artist, stylist, videographer, Zib and me.
Zib likes to work collaboratively with everyone making suggestions, experimenting and mixing up ideas, and so the whole team was carefully chosen with that vision in mind. My pictures simply capture proceedings. The resulting marketing campaign using the video, and still images I took is taking place on Social Media and through conventional channels. As more fashion products are launched there will be fresh creative shoots bringing them to the public.
Published February 2016
*Sidney Frank Godley was awarded a Victoria Cross in Belgium for valour during the Battle of Mons on 23 August 1914. As a result, he became the first private soldier in the Great War to be awarded the decoration.